Skin Trust Club (“STC”), powered by Labskin, a division of AIM listed company, Deepverge plc ($DVRG) announces creative digital company Media.Monks as its end-to-end partner to roll out its brand and communications strategy.
The hyper personalised STC test results combine 14 years of laboratory skin science and the latest consumer smartphone technology to provide each person with a unique skincare routine based on their own skin’s microbiome. Partnership with Media.Monks brings a digital-first campaign across social media using data optimisation to deliver the full lifestyle experience.
Niamh O’Kennedy, Group Marketing Officer at Skin Trust Club commented:
“For the first time ever, Skin Trust Club members take full control of their skin’s health. We provide personalised skincare suggestions for recommended daily routines based on their unique skin microbiome. All products are cruelty-free and have been scientifically tested on laboratory grown human skin by Labskin scientists. Our STC members see the improvements, both physically and scientifically proven, from the genetic test results from their own skin’s microbiome. Effectively, we help our customers get to know their skin better so they can look and feel their best. We look forward to working with Media.Monks to define and encapsulate this ethical vision through an end-to-end strategy with their creative, highly personalised and targeted campaign.”
Liam Osbourne, Global Client Partner Fashion and Luxury at Media.Monks, added:
“Skin Trust Club is a revolution in hyper personalised skincare. Working together with STC we will connect with their audience in an authentic way, beyond the images of people in lab coats by connecting to the end-user’s lifestyle, encompassing the personalised service that provides a personalised daily skincare routine threaded throughout their global expansion strategy. By combining insights from our data and digital media experts, as well as social media insights from our Social Innovation Lab, we look forward to working with Skin Trust Club to create an end-to-end brand experience for their customers.”
Learn more about Skin Trust Club here.