Post — 5 Min Read

Personalised Beauty: The Future of Skincare

When it comes to skincare, there’s no one size fits all solution. Especially when skin disorders such as acne, eczema, and psoriasis come into play.

Most over the counter products are designed to complement the five main skin characteristics: normal, dry, oily, sensitive, and combination complexions. Dig a little deeper, and you’ll find it almost impossible to find a product that specifically addresses your individual skin needs.

While one skincare product may produce instant benefits to a dermatitis sufferer’s skin, that same product could induce skin irritations or rashes on another, leading consumers to turn their backs on generic beauty products. With the advancement of beauty science and technology, personalised skincare has now surpassed a fleeting trend and is now a requisite for beauty and skincare consumers.

Why Consumers Want More From Their Skincare Products

As research develops further into how skincare products can affect our skin, it’s become apparent that the products we use can alter molecular and bacterial diversity, as well as the dynamic structure of molecules and bacteria on the skin. How this affects one person from another can result in a myriad of afflictions, including:

  • Acne
  • Psoriasis
  • Eczema
  • Rashes
  • Irritations

Personalised skincare products are designed to target an individual’s skin condition to combat the poor performance of generic beauty products. Global cosmetic companies are competing to become leaders in the personalised beauty market, and consumers are proving just how important personalised skincare is.

So, what exactly is personalised skincare?

As beauty collides with technology, cosmetic companies each have their own take on what personalised skincare is, and therefore use a range of different technologies to provide this experience, such as:

  • Augmented reality
  • Machine learning algorithms
  • IoT technology
  • Facial recognition
  • Online surveys/quiz
  • Chatbots
  • Next generation sequencing
  • AI
  • At-home test kits
  • Skin microbiome testing

Consumers are educating themselves in various methods to identify how skin health impacts overall health and happiness. It’s not just a cosmetic concern anymore, so each technological advancement is one step closer to healthier skin, lifestyles, and wellbeing.

How Global Cosmetic Companies Are Utilizing Personalised Beauty Technology

Countless methods are already being put to the test by cosmetic companies across the world. Some technologies are more predominantly used, but each have their own twist to ensure every experience is unique to the customer.

Augmented reality (AR)

AR software allows users to virtually try on products, without ever having to leave their homes. One of the first big companies on the scene was ModiFace, offering a smartphone app that scans your face, letting users identify compatible products. This tech has now been acquired by L’Oréal for their Perso mobile app and is also used by Sephora’s Visual Artist technology.

Machine Learning (ML) algorithms

Atolla uses hydration, oil, pH, and absorption test kit data in combination with ML algorithms, lifestyle, and environmental factors to create a face serum that is targeted directly towards your skin’s needs. Although choices are limited to just one product and it fails to take your unique skin microbiome into account.

Online surveys

Proven Skincare offers a 3-minute online quiz to imitate a conversation you would have with an aesthetic dermatologist. Comparing data from your environment, lifestyle, and skin concerns, allows them to create a choice of three beauty products suitable for your complexion, by comparing the results with scientific papers and customer reviews.


Used across a variety of industries, AI-powered chatbots are increasingly providing personalised experiences in the beauty industry. Estée Lauder is one such company to use this technology, both to develop night-time beauty routines for customers, and match users with products that address their skin concerns, based on predetermined AI-based chatbot conversations with “Liv”.

How Labskin’s Skin Trust Club App Does It Differently

While most cosmetic companies use a range of different technologies to create a personalised beauty experience to their customers, they all cater towards consumers having to purchase that particular brand’s products. Ultimately limiting the choices available.

Launching this March is the Skin Trust Club app. The world’s first personalised beauty experience that analyses each user’s unique skin microbiome to offer a detailed skin routine, and recommend beauty products available on the global market tailored exactly to your needs. Eliminating any guesswork or direct ties to brands that may not be suitable for your particular skin condition.

How Does It Work?

After receiving an at-home test kit, you’ll collect a sample of microbiota with a simple swab of your face, which is sent to Labskin’s laboratories for analysis. Information is delivered to our powerful servers where we use bioinformatics and AI, machine learning algorithms, and information from one of the largest skin microbiome data banks in the world to create a personalised report based on:

  • Genome sequencing
  • Location data
  • UV count
  • Weather data
  • Air pollution data

Microbiome friendly skincare product markets are continuing to grow, as consumers become more aware of how generic beauty and skincare products can impact your skin’s microbiome. Labskin, along with the Skin Trust Club are already changing the way we treat skin conditions, and will continue to accelerate the trend of microbiome friendly products with this technology.

Skin Microbiome Testing: The Real Future of Personalised Beauty

Pre-registration is now open for consumers to get early access to the Skin Trust Club app. And skin microbiome test kits, personalised beauty routines and microbiome friendly products targeted towards your unique skin needs are coming very soon.

Learn More

The Labskin team are hosting 2 webinars at the end of this month, both with free registration. Places are limited so early registration is advised.

Viruses on Labskin, 24th March @ 3pm GMT
Data Driven Skincare, 31st March @ 11am GMT

The team will also be in attendance at the Cosmetics Business Live virtual event in May, where SkinTrust Club will be launched to the beauty industry for the first time.