Published Paper

Evocutis – 3D Living Skin Models For Product Development

Testing personal care products using clinical trials is the gold standard for proving efficacy, but is often seen as too expensive to be considered cost-effective. However, formal proof that a product works is highly motivating to consumers, as demonstrated by the runaway success of Boots Protect & Perfect anti-ageing serum in 2009.

The combination of effective testing and marketing gave Protect & Perfect a distinct advantage over the competition, ushering in a new age in the marketing of personal care products, with cosmetic and personal care companies receiving increased pressure to provide solid evidence to support claims of product effectiveness. However, as proving efficacy remains discretionary for cosmetic and personal care products, for many manufacturers the primary motivating factor for testing non-regulated skin care products remains financial.

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